The Secret CEO

Art direction & design

Meet the world’s most ruthless CEO. He's hunting down the top talent out there. This year alone, he will acquire nearly half a million bright young minds. He’s killing the competition. Literally. We can't let him win. Help us beat him and put malaria out of business for good. The aim of the film was to reach potential stakeholders and investors to put malaria out of business for good. The campaign had more than 45 million opportunities to view within the first day of the launch, the video topped 265.000 direct views across social media and generate support from Richard Brandson, Andy Murray, Stephen Mangan and stakeholders (Gates Foundation, UN’s Roll Back Malaria, MPs & cross-party groups and de UN).

Awards:
Clio Awards - SILVER - Health & Wellness - Cinematography / Publicis Life Brands / 2017
IPA Awards - BEST OF HEALTH - Excellence in Art Direction / Publicis Life Brands / 2017
IPA Awards - BEST OF HEALTH - Excellence in Cinematography / Publicis Life Brands / 2017
IPA Awards - BEST OF HEALTH - 5c Film / Publicis Life Brands / 2017
IPA Awards - BEST OF HEALTH - 5c Film / Excellence in Copywriting / Publicis Life Brands / 2017

Client: Malaria No More UK
Agency: Publicis LifeBrands
Director: Richard Gold
Prod. Company: The Gold Creative