The Art of Blending

Concept, art direction & design

The art of blending box was created from scratch to educate consumers about its crafted tobacco blends as well as uplifting Dunhill’s image targeting the hip and modern audience. The AOB box blends music and technology with painted brushes bringing the Art of Blending to life. Consumers walk-up to it and choose from hundreds of songs or play their own. The vibrations pulsing through the speakers, activates a unique paint brush system. Over the duration of the music, a unique blend was created of different paints on the paper canvas beneath it. Each bespoke artwork was then dried and finished with a unique Dunhill signature, that customers walked away with.

Client: Dunhill, BAT
Agency: Memac Ogilvy, Dubai